AndAction - AI experiment for PromUA
Collaboration with: Taktika, And Action
Role: AI Creator
Technology:
Hedra
Photoshop
Runway
Midjourney
Topaz
Logos:
PROCESS & IDEA
Original (reference): 2D character with lip-sync and voiceover.
TASK
Recreate a 14-second video fragment to show how AI animation can elevate production quality, speed, and efficiency compared to traditional workflows.
AI VERSION 1
Rebuilt the fragment in 3D with an AI-generated character, full animation, and synced audio — giving the campaign a premium production look.
AI VERSION 2
Maintained a 2D style but re-animated the sequence with AI tools, proving that AI can replicate traditional workflows faster and at lower cost while maintaining quality.
CONTEXT
AndAction had previously produced 2D animated campaigns for PromUA using classic animation with lip-sync and voiceover. For an internal experiment, the agency invited me to reimagine one of these campaigns with AI video production.
RESULT
AndAction gained two alternative versions to present to PromUA, demonstrating how AI video campaigns can both increase production value and optimize budgets and timelines. The experiment positioned AI as a practical solution for agencies seeking flexibility in client projects.
AndAction - AI experiment for PromUA
Collaboration with: Taktika, And Action
Role: AI Creator
Technology:
Hedra
Photoshop
Runway
Midjourney
Topaz
Logos:
PROCESS & IDEA
Original (reference): 2D character with lip-sync and voiceover.
TASK
Recreate a 14-second video fragment to show how AI animation can elevate production quality, speed, and efficiency compared to traditional workflows.
AI VERSION 1
Rebuilt the fragment in 3D with an AI-generated character, full animation, and synced audio — giving the campaign a premium production look.
AI VERSION 2
Maintained a 2D style but re-animated the sequence with AI tools, proving that AI can replicate traditional workflows faster and at lower cost while maintaining quality.
CONTEXT
AndAction had previously produced 2D animated campaigns for PromUA using classic animation with lip-sync and voiceover. For an internal experiment, the agency invited me to reimagine one of these campaigns with AI video production.
RESULT
AndAction gained two alternative versions to present to PromUA, demonstrating how AI video campaigns can both increase production value and optimize budgets and timelines. The experiment positioned AI as a practical solution for agencies seeking flexibility in client projects.
AndAction - AI experiment for PromUA
Collaboration with: Taktika, And Action
Role: AI Creator
Technology:
Hedra
Photoshop
Runway
Midjourney
Topaz
Logos:
PROCESS & IDEA
Original (reference): 2D character with lip-sync and voiceover.
TASK
Recreate a 14-second video fragment to show how AI animation can elevate production quality, speed, and efficiency compared to traditional workflows.
AI VERSION 1
Rebuilt the fragment in 3D with an AI-generated character, full animation, and synced audio — giving the campaign a premium production look.
AI VERSION 2
Maintained a 2D style but re-animated the sequence with AI tools, proving that AI can replicate traditional workflows faster and at lower cost while maintaining quality.
CONTEXT
AndAction had previously produced 2D animated campaigns for PromUA using classic animation with lip-sync and voiceover. For an internal experiment, the agency invited me to reimagine one of these campaigns with AI video production.
RESULT
AndAction gained two alternative versions to present to PromUA, demonstrating how AI video campaigns can both increase production value and optimize budgets and timelines. The experiment positioned AI as a practical solution for agencies seeking flexibility in client projects.
AndAction - AI experiment for PromUA
Collaboration with: Taktika, And Action
Role: AI Creator
Technology:
Hedra
Photoshop
Runway
Midjourney
Topaz
Logos:
PROCESS & IDEA
Original (reference): 2D character with lip-sync and voiceover.
TASK
Recreate a 14-second video fragment to show how AI animation can elevate production quality, speed, and efficiency compared to traditional workflows.
AI VERSION 1
Rebuilt the fragment in 3D with an AI-generated character, full animation, and synced audio — giving the campaign a premium production look.
AI VERSION 2
Maintained a 2D style but re-animated the sequence with AI tools, proving that AI can replicate traditional workflows faster and at lower cost while maintaining quality.
CONTEXT
AndAction had previously produced 2D animated campaigns for PromUA using classic animation with lip-sync and voiceover. For an internal experiment, the agency invited me to reimagine one of these campaigns with AI video production.
RESULT
AndAction gained two alternative versions to present to PromUA, demonstrating how AI video campaigns can both increase production value and optimize budgets and timelines. The experiment positioned AI as a practical solution for agencies seeking flexibility in client projects.