What do fluffy personalities dream of?
Collaboration with: Taktika, And Action
Role: AI Creator
Technology:
Chat Gpt
Flux
Kling AI
Runway
Midjourney
Logos:
IDEA
We built on the insight that people often wonder what their pets dream about when they purr or bark in their sleep. In the campaign, we visualized these “pet dreams” while also highlighting MasterZoo’s key benefits.
BRIEF
MasterZoo approached us with a spring campaign challenge: to communicate brand advantages (discounts, professional consultations, online + offline shopping) and refresh the visual style, moving away from the usual illustrated graphics.
AI SOLUTION
To avoid stress for the animals and optimize costs, we used AI generation:
created magical dream scenes without complex setups, saved on production costs otherwise needed for large-scale shoots, conveyed a fairytale-like atmosphere impossible to achieve with traditional methods. AI-generated scenes were integrated with live-action and 3D elements, giving the campaign a distinctive and modern visual style.
RESULT
The campaign looked large-scale and emotional, yet was delivered faster and more cost-efficiently than a traditional production. MasterZoo received a fresh visual identity and communicated its brand benefits through warm, story-driven storytelling.
VIDEOS
What do fluffy personalities dream of?
Collaboration with: Taktika, And Action
Role: AI Creator
Technology:
Chat Gpt
Flux
Kling AI
Runway
Midjourney
Logos:
IDEA
We built on the insight that people often wonder what their pets dream about when they purr or bark in their sleep. In the campaign, we visualized these “pet dreams” while also highlighting MasterZoo’s key benefits.
BRIEF
MasterZoo approached us with a spring campaign challenge: to communicate brand advantages (discounts, professional consultations, online + offline shopping) and refresh the visual style, moving away from the usual illustrated graphics.
AI SOLUTION
To avoid stress for the animals and optimize costs, we used AI generation:
created magical dream scenes without complex setups, saved on production costs otherwise needed for large-scale shoots, conveyed a fairytale-like atmosphere impossible to achieve with traditional methods. AI-generated scenes were integrated with live-action and 3D elements, giving the campaign a distinctive and modern visual style.
RESULT
The campaign looked large-scale and emotional, yet was delivered faster and more cost-efficiently than a traditional production. MasterZoo received a fresh visual identity and communicated its brand benefits through warm, story-driven storytelling.
VIDEOS
What do fluffy personalities dream of?
Collaboration with: Taktika, And Action
Role: AI Creator
Technology:
Chat Gpt
Flux
Kling AI
Runway
Midjourney
Logos:
IDEA
We built on the insight that people often wonder what their pets dream about when they purr or bark in their sleep. In the campaign, we visualized these “pet dreams” while also highlighting MasterZoo’s key benefits.
BRIEF
MasterZoo approached us with a spring campaign challenge: to communicate brand advantages (discounts, professional consultations, online + offline shopping) and refresh the visual style, moving away from the usual illustrated graphics.
AI SOLUTION
To avoid stress for the animals and optimize costs, we used AI generation:
created magical dream scenes without complex setups, saved on production costs otherwise needed for large-scale shoots, conveyed a fairytale-like atmosphere impossible to achieve with traditional methods. AI-generated scenes were integrated with live-action and 3D elements, giving the campaign a distinctive and modern visual style.
RESULT
The campaign looked large-scale and emotional, yet was delivered faster and more cost-efficiently than a traditional production. MasterZoo received a fresh visual identity and communicated its brand benefits through warm, story-driven storytelling.
VIDEOS
What do fluffy personalities dream of?
Collaboration with: Taktika, And Action
Role: AI Creator
Technology:
Chat Gpt
Flux
Kling AI
Runway
Midjourney
Logos:
IDEA
We built on the insight that people often wonder what their pets dream about when they purr or bark in their sleep. In the campaign, we visualized these “pet dreams” while also highlighting MasterZoo’s key benefits.
BRIEF
MasterZoo approached us with a spring campaign challenge: to communicate brand advantages (discounts, professional consultations, online + offline shopping) and refresh the visual style, moving away from the usual illustrated graphics.
AI SOLUTION
To avoid stress for the animals and optimize costs, we used AI generation:
created magical dream scenes without complex setups, saved on production costs otherwise needed for large-scale shoots, conveyed a fairytale-like atmosphere impossible to achieve with traditional methods. AI-generated scenes were integrated with live-action and 3D elements, giving the campaign a distinctive and modern visual style.
RESULT
The campaign looked large-scale and emotional, yet was delivered faster and more cost-efficiently than a traditional production. MasterZoo received a fresh visual identity and communicated its brand benefits through warm, story-driven storytelling.
VIDEOS